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Concept for pH Care

For a pH Care pitch, this visual campaign was designed to promote natural feminine wash and sanitary pads in a developing country. The visual shows a Cambodian woman using feminine wash in a surreal environment. The emphasis lies on nature and freshness with good smelling flowers, soft splashes of water and purely natural ingredients. The style fits within the pH care brand but elevates it by focusing on modern shades of purple and green. The expression on the woman’s face is peace, confidence and being her most comfortable, natural self.

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This visuals position pH Care as the voice of trust for Cambodian women as the brand is recommended by a mother figure handing a sanitary pad to her daughter. Natural ingredients are floating around the girls as they look natural and confident.

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