For a pH Care pitch, this visual campaign was designed to promote natural feminine wash and sanitary pads in a developing country. The visual shows a Cambodian woman using feminine wash in a surreal environment. The emphasis lies on nature and freshness with good smelling flowers, soft splashes of water and purely natural ingredients. The style fits within the pH care brand but elevates it by focusing on modern shades of purple and green. The expression on the woman’s face is peace, confidence and being her most comfortable, natural self.