Digital Concept for pH Care
For a pH Care pitch, this visual campaign was designed to promote natural feminine wash and sanitary pads in a developing country. The visuals were created for always-on-content for digital posts throughout the year under the pillars of: school, seasons, couples and building a routine with feminine wash and sanitary pads for the ultimate natural hygiene. The emphasis lies on nature and freshness with good smelling flowers and purely natural ingredients.
With the Big idea in mind: Naturally You, the Always-on-content would promote the use of pH Care with natural ingredients, year round to girls in school, moms and women who menstruate. True confidence comes from being the natural you.